Luxury beauty retailer Bluemercury has announced plans to relocate its company headquarters to New York City from the Washington D.C. metro area, where it was founded in 1999.

About the Move

The beauty specialty store, which has been part of Macy’s, Inc. since 2015, will vacate its current office in Bethesda, Maryland in August and take up residency in the JACX building in Long Island City, Queens, where fellow Macy’s, Inc. nameplate, Bloomingdale’s, is also a tenant. The cost-efficient relocation is expected to allow Bluemercury to benefit from the existing infrastructure of the Macy’s Inc. organization in New York City.
 
“As we strive to be the ultimate specialist in the beauty of our clients, we want to align our home base with the epicenter of beauty. Many of our partner brands are based in New York, including much of our Macy’s, Inc. family, enabling even stronger collaboration with partners and within our portfolio to realize greater efficiencies and outcomes,” said Maly Bernstein, chief executive officer of Bluemercury. “As we look towards the future of our brand and business, including our fleet and our team, this transition will help us unlock our next chapter of growth.” 
 
This move marks a step forward in the organization’s growth strategy and aligns well to the brand’s highest concentration of stores in the U.S., as well as its growing employee population in the area and access to top industry talent.
 
“With this move, Bluemercury is well poised to further its leadership as the premiere retail destination for luxury beauty,” explained Tony Spring, president and chief executive officer-elect of Macy’s Inc. “Luxury is one of Macy’s, Inc.’s five key growth vectors and Bluemercury is an important part of that plan, so I look forward to seeing all that’s to come as the brand continues to evolve.”